Top 1 way to create a Meta Ads report

First define the industry you want to report on. This will help you to select the KPIs quickly and carefully. On the Adsnap Meta ads report tool there are pre-defined templates that you can use to import industry-oriented KPIs and of course customise them as you wish.

If you want to create an e-commerce report, you should navigate to adsnap.doitforme.eu, then press the Create report button, then connect to Facebook, select the e-commerce template from the ready-to-use templates and choose the period frame you want to create the meta ads report for. After selecting the period, integrate an ad account and then press the select KPI button under the static KPIs. Navigate to the right to the specific KPIs under the ecommerce section. There you can select from Site Content Views, Landing Page Views, Site Add to Cart, Search, Checkout Initiated, Site Purchases, Purchase ROAS, Add to Wish List, Custom Event, Cost per Site Purchase, Cost per Site Checkout Initiated, Cost per Site Add to Cart, Cost per Landing Page View, Cost per Site Content View, Add Payment Information, Purchase Conversion Value.

As seen on Facebook, content views track the number of view content events that are tracked by the pixel or conversion API on your site and attributed to your ads. If you are using a standard view content event (usually through a plugin on Wordpress), that event will be triggered when the pixel or conversion API tracks that event. Depending on your attribution settings, events may be counted differently.

A landing page view is when a person clicks on your ad link and then successfully loads at least part of your ad's destination URL.

One of the most important events is the number of add to cart events tracked by the meta pixel or Conversions API on your site and attributed to your ads. This KPI is an essential part of your Meta Ads report and when compared to the Initiated Checkout KPI and the Site Purchase KPI, it provides you with valuable information on how many of your users are abandoning their carts.

Sometimes the search KPI can give you valuable information about your user engagement. In the Meta ads report, you can see how many users have searched for a specific product via your search bar from your ads. This can help you determine if your search bar is helpful or not.

The Initiate checkout event is always found on an e-commerce meta ads report. This event is triggered when a user starts to fill in the checkout form. This means they are in the consideration stage. If you have a lot of initiated checkouts and then few purchases, you should consider changing the information you ask for before the checkout. Reducing the form field can sometimes increase the amount of purchases.

This event is triggered when someone completes a purchase on your website. This KPI is the most important on a meta ad report. Website purchase combined with ROAS helps you to understand in one click if your efforts are valuable or not.

ROAS stands for Return on Adspend. So if your meta ad report tracks 35 purchases and has a ROAS of 8.3, that means you made 8.3 times your ad spend on those 35 purchases.

This KPI is particularly needed when a website needs its users to return to the website for a future purchase. This feature in an e-shop is used when someone doesn't make a purchase right away, but saves their preferences in a list for a future purchase.

This metric shows the actual cost of a purchase. This KPI helps you understand the core of your business. Can a product be sold at a certain price if you need that amount to sell it? This is a core question you need to answer in order to run your business. The meta ads reports provide you with such valuable information about your e-commerce journey.

This metric shows you the actual cost of a transaction.

This metric provides you with the actual cost you have to add to a website basket.

This metric shows you the actual cost of getting someone to a specific page.

This metric tells you the actual cost of getting someone to see a specific product on your site.

This event tracks when a user enters their payment details in the checkout.

This metric is a currency and shows you the total value generated by your buys. In the meta ad reports, don't forget to include this metric in combination with the ad spend, it will give you ROAs.

If you want to create a lead generation meta ads report, you should navigate to AdSnap, then press the Create Report button, then connect to Facebook, select the lead generation template from the ready-to-use templates and select the time frame you want to create the meta ads report for. Once you have selected the period, integrate an ad account and then press the Select KPI button under the static KPIs. Navigate to the right to the specific KPIs under the Leads section. There you can choose from Website Lead, Website Complete Registration, Contact, Schedule, Submit Application, Subscribe, Start Trial, Cost per Website Complete Registration, Cost per Start Trial, Cost per Contact, Cost per Website Lead, Cost per Schedule.